The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Supportive email errors

Supportive email errors
Situation: An innovative startup's business model depended on demonstrably improving the user experience of email delivery error messages, while tactfully including an ad.  Intervention...
Intervention: Interaction design for email delivery error messages and supporting web site. Creation of a tool for designing message content. User research for ongoing user feedback and to measure user experience improvement.  Resolution...
Resolution: Research demonstrated a greatly improved user experience, with users rating their emotional reactions as much more positive and the message explanations as much better, compared to traditional email delivery error messages.  Situation...
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Testimonials

"Michael has contributed unique value to Oracle and demonstrated tremendous leadership... and I highly recommend him..."  [+]
"Michael has contributed unique value to Oracle and demonstrated tremendous leadership with cross-functional teams, exceeding the expectations of the Director of Modern Marketing Best Practices, for example with his innovative interactive user flows for email marketing. He presents his compelling interaction designs and insightful research findings with utter confidence, while demonstrating keen and attentive listening, and maintaining a consistently professional and serene manner. Michael is a pleasure to work with and I highly recommend him for any project requiring user experience expertise."
Margaret Brown, Senior Manager, User Experience, Oracle
Margaret Brown
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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