The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Telecom Wholesale Ordering App

Telecom Wholesale Ordering App
Situation: A large telecom company needed to replace a legacy paper-based wholesale ordering process with a web app, taking the opportunity to make the complex ordering process as simple, efficient, and error-proof as possible.  Intervention...
Intervention: After studying the ordering process in depth and inspecting competitors' apps, I designed a strikingly simple and intuitive web app that represented the industry standard paper forms visually, simplifying an inherently complex process.  Resolution...
Resolution: An unsolicited user testimonial indicates the success of the app: "I just wanted to leave a note to say that your QORA system is by far better than any of the other systems for ordering that I have used. It is very very user friendly. Thanks for making my job easier!"  Situation...
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Testimonials

"The benefits of working with Michael are very clear in our results: Positive user experience and insights..."  [+]
"The benefits of working with Michael are very clear in our results: Positive user experience and insights that help us prioritize future product features.  Delivering a great user experience is very important to us, but before working with Michael, we were unsure how best to get user feedback.  With Michael's expert guidance, we are now regularly experimenting, testing, measuring, and improving our product."
Tom Bartel, Co-founder & COO, bounce.io
Tom Bartel
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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