The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

ISP Product Suite

ISP Product Suite
Situation: An ISP wanted to offer their residential Internet customers an engaging and simple user experience with a suite of cobranded Microsoft® products, such as a personalizable web portal with ISP-exclusive "gadgets".  Intervention...
Intervention: With a colleague, I researched competitive products and users' motivations and attitudes regarding these types of products, conducted usability tests of the personalizable portal, and consulted closely with the product team over several years.  Resolution...
Resolution: In the product manager's words, "I can't imagine how this would have turned out without them! ... [They] have had a huge and positive impact on the [Microsoft®] product development efforts."  Situation...
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Testimonials

"Michael did an absolutely exceptional job ... We would really have been lost without him!"  [+]
"Michael did an absolutely exceptional job on the QORA wholesale ordering web application. His human factors engineering proficiency and skills were invaluable and he created a great team spirit with his professionalism and leadership abilities. We would really have been lost without him!"
Wendy Sticka, Project Manager, Qwest Communications
Wendy Sticka
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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