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Case Studies

Landline Mobile App

Landline Mobile App
Situation: Before launching its first Android mobile app, integrating mobile and landline phone service, a telecom company wanted to ensure the app was easy to use.  Intervention...
Intervention: Usability testing of first run app user experience, with customers who had home phone service and an Android mobile phone.  Resolution...
Resolution: Usability testing indicated that many users would abandon the app before experiencing its value, due to a confusing initial setup process. I provided specific insights into how to fix this before launch.  Situation...
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Testimonials

"...he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results."  [+]
"I have contracted with Michael Siepmann on a number of engagements. In every case, I have been extremely impressed by his thoughtfulness, professionalism, and insight into complex business problems. Michael genuinely seeks to understand the customer's needs, and his recommendations are well thought out. In particular, his leadership and acumen are second to none, as he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results. I look forward to opportunities to work with Michael again!"
Jesse Kohler, Director, Product Management, CenturyLink
Jesse Kohler
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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