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Case Studies

ISP Product Suite

ISP Product Suite
Situation: An ISP wanted to offer their residential Internet customers an engaging and simple user experience with a suite of cobranded Microsoft® products, such as a personalizable web portal with ISP-exclusive "gadgets".  Intervention...
Intervention: With a colleague, I researched competitive products and users' motivations and attitudes regarding these types of products, conducted usability tests of the personalizable portal, and consulted closely with the product team over several years.  Resolution...
Resolution: In the product manager's words, "I can't imagine how this would have turned out without them! ... [They] have had a huge and positive impact on the [Microsoft®] product development efforts."  Situation...
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Testimonials

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool ... and applied best practices."  [+]
"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool to learn it, drove the definition of the test cases, managed all the demands and expectations, and applied best practices."
Jennifer Lee Carlson (March 2018), User Experience Manager, Cisco Systems
Jennifer Lee Carlson (March 2018)
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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