The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Health Insurance Coop

Health Insurance Coop
Situation: A new health insurance coop wanted to build responsiveness to members into its culture.  Intervention...
Intervention: I trained key staff to use rapid prototyping whenever they design things that members interact with, then guided them in creating effective member feedback processes.  Resolution...
Resolution: The coop's improved organizational culture and practices of member engagement and listening helped to effectively differentiate it from non-coop health insurers.  Situation...
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Testimonials

"With his unique expertise, Michael takes product design and marketing to a new level, driving long term growth in revenue and brand value by cultivating deeper, more authentic, product adoption..."  [+]
"With his unique expertise, Michael takes product design and marketing to a new level, driving long term growth in revenue and brand value by cultivating deeper, more authentic, product adoption. With his help, high tech products not only offer delightful user experiences, but go further, earning intense loyalty by becoming trusted catalysts for users' highest abilities and best selves."
Karren Madson, Director of Product Management, Epsilon
Karren Madson
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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