The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Landline Mobile App

Landline Mobile App
Situation: Before launching its first Android mobile app, integrating mobile and landline phone service, a telecom company wanted to ensure the app was easy to use.  Intervention...
Intervention: Usability testing of first run app user experience, with customers who had home phone service and an Android mobile phone.  Resolution...
Resolution: Usability testing indicated that many users would abandon the app before experiencing its value, due to a confusing initial setup process. I provided specific insights into how to fix this before launch.  Situation...
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Testimonials

"The benefits of working with Michael are very clear in our results: Positive user experience and insights..."  [+]
"The benefits of working with Michael are very clear in our results: Positive user experience and insights that help us prioritize future product features.  Delivering a great user experience is very important to us, but before working with Michael, we were unsure how best to get user feedback.  With Michael's expert guidance, we are now regularly experimenting, testing, measuring, and improving our product."
Tom Bartel, Co-founder & COO, bounce.io
Tom Bartel
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Videos


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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