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Case Studies

Landline Mobile App

Landline Mobile App
Situation: Before launching its first Android mobile app, integrating mobile and landline phone service, a telecom company wanted to ensure the app was easy to use.  Intervention...
Intervention: Usability testing of first run app user experience, with customers who had home phone service and an Android mobile phone.  Resolution...
Resolution: Usability testing indicated that many users would abandon the app before experiencing its value, due to a confusing initial setup process. I provided specific insights into how to fix this before launch.  Situation...
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Testimonials

"Michael has contributed unique value to Oracle and demonstrated tremendous leadership... and I highly recommend him..."  [+]
"Michael has contributed unique value to Oracle and demonstrated tremendous leadership with cross-functional teams, exceeding the expectations of the Director of Modern Marketing Best Practices, for example with his innovative interactive user flows for email marketing. He presents his compelling interaction designs and insightful research findings with utter confidence, while demonstrating keen and attentive listening, and maintaining a consistently professional and serene manner. Michael is a pleasure to work with and I highly recommend him for any project requiring user experience expertise."
Margaret Brown, Senior Manager, User Experience, Oracle
Margaret Brown
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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