The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

TV Phone Service

TV Phone Service
Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service.  Intervention...
Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further.  Resolution...
Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service.  Situation...
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Testimonials

"As always you provide excellent design solutions which effectively address complex problems."  [+]
"As always you provide excellent design solutions which effectively address complex problems. The engineering web app designs are superb!"
Jeff Hansen, Staff IT Systems Engineer, CenturyLink
Jeff Hansen
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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