The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

ISP Product Suite

ISP Product Suite
Situation: An ISP wanted to offer their residential Internet customers an engaging and simple user experience with a suite of cobranded Microsoft® products, such as a personalizable web portal with ISP-exclusive "gadgets".  Intervention...
Intervention: With a colleague, I researched competitive products and users' motivations and attitudes regarding these types of products, conducted usability tests of the personalizable portal, and consulted closely with the product team over several years.  Resolution...
Resolution: In the product manager's words, "I can't imagine how this would have turned out without them! ... [They] have had a huge and positive impact on the [Microsoft®] product development efforts."  Situation...
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Testimonials

"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research..."  [+]
"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research in psychology, human factors, and behavioral economics. His talent for designing effective and meaningful user experiences is enhanced by his superb listening skills, aesthetic sensibilities, and introspective, compassionate disposition."
Barbara Gault, Ph.D., Executive Director and Vice President, Institute for Women's Policy Research
Barbara Gault, Ph.D.
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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