The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Health Insurance Coop

Situation: A new health insurance coop wanted to build responsiveness to members into its culture. Intervention...

Intervention: I trained key staff to use rapid prototyping whenever they design things that members interact with, then guided them in creating effective member feedback processes. Resolution...

Resolution: The coop's improved organizational culture and practices of member engagement and listening helped to effectively differentiate it from non-coop health insurers. Situation...

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Testimonials

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool ... and applied best practices." [+]

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool to learn it, drove the definition of the test cases, managed all the demands and expectations, and applied best practices."

Jennifer Lee Carlson (March 2018), User Experience Manager, Cisco Systems

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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