The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Landline Mobile App

Situation: Before launching its first Android mobile app, integrating mobile and landline phone service, a telecom company wanted to ensure the app was easy to use. Intervention...

Intervention: Usability testing of first run app user experience, with customers who had home phone service and an Android mobile phone. Resolution...

Resolution: Usability testing indicated that many users would abandon the app before experiencing its value, due to a confusing initial setup process. I provided specific insights into how to fix this before launch. Situation...

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Testimonials

"With his unique expertise, Michael takes product design and marketing to a new level, driving long term growth in revenue and brand value by cultivating deeper, more authentic, product adoption. With his help, high tech products not only offer delightful user experiences, but go further, earning intense loyalty by becoming trusted catalysts for users' highest abilities and best selves."

Karren Madson, Director of Product Management, Epsilon

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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