The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Health Insurance Coop

Health Insurance Coop
Situation: A new health insurance coop wanted to build responsiveness to members into its culture.  Intervention...
Intervention: I trained key staff to use rapid prototyping whenever they design things that members interact with, then guided them in creating effective member feedback processes.  Resolution...
Resolution: The coop's improved organizational culture and practices of member engagement and listening helped to effectively differentiate it from non-coop health insurers.  Situation...
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Testimonials

"...he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results."  [+]
"I have contracted with Michael Siepmann on a number of engagements. In every case, I have been extremely impressed by his thoughtfulness, professionalism, and insight into complex business problems. Michael genuinely seeks to understand the customer's needs, and his recommendations are well thought out. In particular, his leadership and acumen are second to none, as he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results. I look forward to opportunities to work with Michael again!"
Jesse Kohler, Director, Product Management, CenturyLink
Jesse Kohler
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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