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Case Studies

Health Insurance Coop

Health Insurance Coop
Situation: A new health insurance coop wanted to build responsiveness to members into its culture.  Intervention...
Intervention: I trained key staff to use rapid prototyping whenever they design things that members interact with, then guided them in creating effective member feedback processes.  Resolution...
Resolution: The coop's improved organizational culture and practices of member engagement and listening helped to effectively differentiate it from non-coop health insurers.  Situation...
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Testimonials

"I will always be thankful for the work and thinking you did with us ... It really helped us create a good framework for feedback."  [+]
"I will always be thankful for the work and thinking you did with us to introduce us to rapid prototyping. It really helped us create a good framework for feedback."
Julia Hutchins, CEO, Colorado HealthOP
Julia Hutchins
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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