The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Health Insurance Coop

Situation: A new health insurance coop wanted to build responsiveness to members into its culture. Intervention...

Intervention: I trained key staff to use rapid prototyping whenever they design things that members interact with, then guided them in creating effective member feedback processes. Resolution...

Resolution: The coop's improved organizational culture and practices of member engagement and listening helped to effectively differentiate it from non-coop health insurers. Situation...

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Testimonials

"The benefits of working with Michael are very clear in our results: Positive user experience and insights..." [+]

"The benefits of working with Michael are very clear in our results: Positive user experience and insights that help us prioritize future product features. Delivering a great user experience is very important to us, but before working with Michael, we were unsure how best to get user feedback. With Michael's expert guidance, we are now regularly experimenting, testing, measuring, and improving our product."

Tom Bartel, Co-founder & COO, bounce.io

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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