The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Health Insurance Coop

Situation: A new health insurance coop wanted to build responsiveness to members into its culture. Intervention...

Intervention: I trained key staff to use rapid prototyping whenever they design things that members interact with, then guided them in creating effective member feedback processes. Resolution...

Resolution: The coop's improved organizational culture and practices of member engagement and listening helped to effectively differentiate it from non-coop health insurers. Situation...

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Testimonials

"Michael did an absolutely exceptional job ... We would really have been lost without him!" [+]

"Michael did an absolutely exceptional job on the QORA wholesale ordering web application. His human factors engineering proficiency and skills were invaluable and he created a great team spirit with his professionalism and leadership abilities. We would really have been lost without him!"

Wendy Sticka, Project Manager, Qwest Communications

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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