The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

TV Phone Service

Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service. Intervention...

Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further. Resolution...

Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service. Situation...

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Testimonials

"...he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results." [+]

"I have contracted with Michael Siepmann on a number of engagements. In every case, I have been extremely impressed by his thoughtfulness, professionalism, and insight into complex business problems. Michael genuinely seeks to understand the customer's needs, and his recommendations are well thought out. In particular, his leadership and acumen are second to none, as he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results. I look forward to opportunities to work with Michael again!"

Jesse Kohler, Director, Product Management, CenturyLink

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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