The Tech Design Psychologist™

Shaping technology to help people flourish™

Contact Me

E-mail:

Search for:

Case Studies

Business VoIP Web App

Situation: Identify usability problems and improvement opportunities in a web app through which users of a handset-based business VoIP phone service can access voice mail, view call logs, place calls, and control settings such as call forwarding. Intervention...

Intervention: Expert review (a.k.a. usability inspection) of web application and its documentation. Resolution...

Resolution: Identified over 30 usability issues that risked negatively impacting customer loyalty and brand value, and provided redesign recommendations to eliminate these risks. Several issues had potentially serious consequences, such as forwarding a customer's calls to an unintended number or leading a customer to believe that critical settings had been changed when they had not. Situation...

More case studies

Testimonials

"With his unique expertise, Michael takes product design and marketing to a new level, driving long term growth in revenue and brand value by cultivating deeper, more authentic, product adoption. With his help, high tech products not only offer delightful user experiences, but go further, earning intense loyalty by becoming trusted catalysts for users' highest abilities and best selves."

Karren Madson, Director of Product Management, Epsilon

More testimonials

Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
<br />

Site Map Site Credits