The Tech Design Psychologist™

Shaping technology to help people flourish™

Do You Create, Choose, or Use Tech?

Use?

Well, obviously you use technology. But do you shape it to help yourself flourish? More…

Choose?

Perhaps your role involves choosing, and maybe configuring, technology for others, such as employees. Do you want your choices to help those you choose for to flourish? More…

Create?

If you create technology, is it important to you that it help its users to flourish? More…

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Case Studies

Business VoIP Web App

Situation: Identify usability problems and improvement opportunities in a web app through which users of a handset-based business VoIP phone service can access voice mail, view call logs, place calls, and control settings such as call forwarding. Intervention...

Intervention: Expert review (a.k.a. usability inspection) of web application and its documentation. Resolution...

Resolution: Identified over 30 usability issues that risked negatively impacting customer loyalty and brand value, and provided redesign recommendations to eliminate these risks. Several issues had potentially serious consequences, such as forwarding a customer's calls to an unintended number or leading a customer to believe that critical settings had been changed when they had not. Situation...

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Testimonials

"Michael did an absolutely exceptional job ... We would really have been lost without him!" [+]

"Michael did an absolutely exceptional job on the QORA wholesale ordering web application. His human factors engineering proficiency and skills were invaluable and he created a great team spirit with his professionalism and leadership abilities. We would really have been lost without him!"

Wendy Sticka, Project Manager, Qwest Communications

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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