The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Telecom Wholesale Ordering App

Situation: A large telecom company needed to replace a legacy paper-based wholesale ordering process with a web app, taking the opportunity to make the complex ordering process as simple, efficient, and error-proof as possible. Intervention...

Intervention: After studying the ordering process in depth and inspecting competitors' apps, I designed a strikingly simple and intuitive web app that represented the industry standard paper forms visually, simplifying an inherently complex process. Resolution...

Resolution: An unsolicited user testimonial indicates the success of the app: "I just wanted to leave a note to say that your QORA system is by far better than any of the other systems for ordering that I have used. It is very very user friendly. Thanks for making my job easier!" Situation...

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Testimonials

"With his unique expertise, Michael takes product design and marketing to a new level, driving long term growth in revenue and brand value by cultivating deeper, more authentic, product adoption. With his help, high tech products not only offer delightful user experiences, but go further, earning intense loyalty by becoming trusted catalysts for users' highest abilities and best selves."

Karren Madson, Director of Product Management, Epsilon

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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