The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

TV Phone Service

Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service. Intervention...

Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further. Resolution...

Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service. Situation...

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Testimonials

"The benefits of working with Michael are very clear in our results: Positive user experience and insights..." [+]

"The benefits of working with Michael are very clear in our results: Positive user experience and insights that help us prioritize future product features. Delivering a great user experience is very important to us, but before working with Michael, we were unsure how best to get user feedback. With Michael's expert guidance, we are now regularly experimenting, testing, measuring, and improving our product."

Tom Bartel, Co-founder & COO, bounce.io

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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