The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

ISP Product Suite

Situation: An ISP wanted to offer their residential Internet customers an engaging and simple user experience with a suite of cobranded Microsoft® products, such as a personalizable web portal with ISP-exclusive "gadgets". Intervention...

Intervention: With a colleague, I researched competitive products and users' motivations and attitudes regarding these types of products, conducted usability tests of the personalizable portal, and consulted closely with the product team over several years. Resolution...

Resolution: In the product manager's words, "I can't imagine how this would have turned out without them! ... [They] have had a huge and positive impact on the [Microsoft®] product development efforts." Situation...

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Testimonials

"Michael has contributed unique value to Oracle and demonstrated tremendous leadership... and I highly recommend him..." [+]

"Michael has contributed unique value to Oracle and demonstrated tremendous leadership with cross-functional teams, exceeding the expectations of the Director of Modern Marketing Best Practices, for example with his innovative interactive user flows for email marketing. He presents his compelling interaction designs and insightful research findings with utter confidence, while demonstrating keen and attentive listening, and maintaining a consistently professional and serene manner. Michael is a pleasure to work with and I highly recommend him for any project requiring user experience expertise."

Margaret Brown, Senior Manager, User Experience, Oracle

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Videos

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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