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Blog: The Tech Design Psychologist

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Case Studies

TV Phone Service

TV Phone Service
Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service.  Intervention...
Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further.  Resolution...
Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service.  Situation...
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Testimonials

"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research..."  [+]
"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research in psychology, human factors, and behavioral economics. His talent for designing effective and meaningful user experiences is enhanced by his superb listening skills, aesthetic sensibilities, and introspective, compassionate disposition."
Barbara Gault, Ph.D., Executive Director and Vice President, Institute for Women's Policy Research
Barbara Gault, Ph.D.
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Video


“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)

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