The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Supportive email errors

Situation: An innovative startup's business model depended on demonstrably improving the user experience of email delivery error messages, while tactfully including an ad. Intervention...

Intervention: Interaction design for email delivery error messages and supporting web site. Creation of a tool for designing message content. User research for ongoing user feedback and to measure user experience improvement. Resolution...

Resolution: Research demonstrated a greatly improved user experience, with users rating their emotional reactions as much more positive and the message explanations as much better, compared to traditional email delivery error messages. Situation...

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Testimonials

"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research..." [+]

"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research in psychology, human factors, and behavioral economics. His talent for designing effective and meaningful user experiences is enhanced by his superb listening skills, aesthetic sensibilities, and introspective, compassionate disposition."

Barbara Gault, Ph.D., Executive Director and Vice President, Institute for Women's Policy Research

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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