The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Telecom Wholesale Ordering App

Situation: A large telecom company needed to replace a legacy paper-based wholesale ordering process with a web app, taking the opportunity to make the complex ordering process as simple, efficient, and error-proof as possible. Intervention...

Intervention: After studying the ordering process in depth and inspecting competitors' apps, I designed a strikingly simple and intuitive web app that represented the industry standard paper forms visually, simplifying an inherently complex process. Resolution...

Resolution: An unsolicited user testimonial indicates the success of the app: "I just wanted to leave a note to say that your QORA system is by far better than any of the other systems for ordering that I have used. It is very very user friendly. Thanks for making my job easier!" Situation...

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Testimonials

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool ... and applied best practices." [+]

"You did a fantastic job with the project and the report. I really appreciate the way you dug into the tool to learn it, drove the definition of the test cases, managed all the demands and expectations, and applied best practices."

Jennifer Lee Carlson (March 2018), User Experience Manager, Cisco Systems

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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