The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

ISP Product Suite

Situation: An ISP wanted to offer their residential Internet customers an engaging and simple user experience with a suite of cobranded Microsoft® products, such as a personalizable web portal with ISP-exclusive "gadgets". Intervention...

Intervention: With a colleague, I researched competitive products and users' motivations and attitudes regarding these types of products, conducted usability tests of the personalizable portal, and consulted closely with the product team over several years. Resolution...

Resolution: In the product manager's words, "I can't imagine how this would have turned out without them! ... [They] have had a huge and positive impact on the [Microsoft®] product development efforts." Situation...

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Testimonials

"As always you provide excellent design solutions which effectively address complex problems." [+]

"As always you provide excellent design solutions which effectively address complex problems. The engineering web app designs are superb!"

Jeff Hansen, Staff IT Systems Engineer, CenturyLink

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Videos

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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