The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Telecom Wholesale Ordering App

Situation: A large telecom company needed to replace a legacy paper-based wholesale ordering process with a web app, taking the opportunity to make the complex ordering process as simple, efficient, and error-proof as possible. Intervention...

Intervention: After studying the ordering process in depth and inspecting competitors' apps, I designed a strikingly simple and intuitive web app that represented the industry standard paper forms visually, simplifying an inherently complex process. Resolution...

Resolution: An unsolicited user testimonial indicates the success of the app: "I just wanted to leave a note to say that your QORA system is by far better than any of the other systems for ordering that I have used. It is very very user friendly. Thanks for making my job easier!" Situation...

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Testimonials

"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research..." [+]

"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research in psychology, human factors, and behavioral economics. His talent for designing effective and meaningful user experiences is enhanced by his superb listening skills, aesthetic sensibilities, and introspective, compassionate disposition."

Barbara Gault, Ph.D., Executive Director and Vice President, Institute for Women's Policy Research

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Videos

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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