The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Business VoIP Web App

Situation: Identify usability problems and improvement opportunities in a web app through which users of a handset-based business VoIP phone service can access voice mail, view call logs, place calls, and control settings such as call forwarding. Intervention...

Intervention: Expert review (a.k.a. usability inspection) of web application and its documentation. Resolution...

Resolution: Identified over 30 usability issues that risked negatively impacting customer loyalty and brand value, and provided redesign recommendations to eliminate these risks. Several issues had potentially serious consequences, such as forwarding a customer's calls to an unintended number or leading a customer to believe that critical settings had been changed when they had not. Situation...

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Testimonials

"...he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results." [+]

"I have contracted with Michael Siepmann on a number of engagements. In every case, I have been extremely impressed by his thoughtfulness, professionalism, and insight into complex business problems. Michael genuinely seeks to understand the customer's needs, and his recommendations are well thought out. In particular, his leadership and acumen are second to none, as he goes well beyond the answers I anticipate, providing solutions that sometimes surprise me but consistently deliver exceptional results. I look forward to opportunities to work with Michael again!"

Jesse Kohler, Director, Product Management, CenturyLink

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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