The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

Landline Mobile App

Situation: Before launching its first Android mobile app, integrating mobile and landline phone service, a telecom company wanted to ensure the app was easy to use. Intervention...

Intervention: Usability testing of first run app user experience, with customers who had home phone service and an Android mobile phone. Resolution...

Resolution: Usability testing indicated that many users would abandon the app before experiencing its value, due to a confusing initial setup process. I provided specific insights into how to fix this before launch. Situation...

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Testimonials

"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research..." [+]

"Michael Siepmann offers a creative and unique blend of technological expertise, human insight, and awareness of research in psychology, human factors, and behavioral economics. His talent for designing effective and meaningful user experiences is enhanced by his superb listening skills, aesthetic sensibilities, and introspective, compassionate disposition."

Barbara Gault, Ph.D., Executive Director and Vice President, Institute for Women's Policy Research

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Videos

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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