The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

ISP Product Suite

Situation: An ISP wanted to offer their residential Internet customers an engaging and simple user experience with a suite of cobranded Microsoft® products, such as a personalizable web portal with ISP-exclusive "gadgets". Intervention...

Intervention: With a colleague, I researched competitive products and users' motivations and attitudes regarding these types of products, conducted usability tests of the personalizable portal, and consulted closely with the product team over several years. Resolution...

Resolution: In the product manager's words, "I can't imagine how this would have turned out without them! ... [They] have had a huge and positive impact on the [Microsoft®] product development efforts." Situation...

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Testimonials

"The benefits of working with Michael are very clear in our results: Positive user experience and insights..." [+]

"The benefits of working with Michael are very clear in our results: Positive user experience and insights that help us prioritize future product features. Delivering a great user experience is very important to us, but before working with Michael, we were unsure how best to get user feedback. With Michael's expert guidance, we are now regularly experimenting, testing, measuring, and improving our product."

Tom Bartel, Co-founder & COO, bounce.io

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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