The Tech Design Psychologist™

Shaping technology to help people flourish™

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Case Studies

TV Phone Service

Situation: To boost revenue and customer loyalty, a large telecom company wanted to increase the value to customers of bundling satellite TV with landline phone service. Intervention...

Intervention: Designed interactive wireframes for a TV app to check voice mail, view caller ID, etc. Tested usability of the app with customers and applied findings to enhance the product further. Resolution...

Resolution: By making the TV app easy and enjoyable to use, I successfully increased the value to customers of bundling satellite TV with landline phone service. Situation...

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Testimonials

"Michael did an absolutely exceptional job ... We would really have been lost without him!" [+]

"Michael did an absolutely exceptional job on the QORA wholesale ordering web application. His human factors engineering proficiency and skills were invaluable and he created a great team spirit with his professionalism and leadership abilities. We would really have been lost without him!"

Wendy Sticka, Project Manager, Qwest Communications

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Video

“Usability in Healthcare: Ability to Use is the Tip of the Iceberg” (Slides)
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